How do you live stream…on top of a mountain? Share Creative chose Cherryduck to create an ambitious live stream for The North Face, 2055m up in the heart of the Dolomites. Only accessible via a challenging hike or Helicopter with 6 cameras including a drone, transmitted via satellite to Facebook, thenorthface.co.uk and two London Westfield OOH digital billboards. With live performances from Barnes Courtney and idyllic mountain views we revealed the #PinnacleProject The North Face’s most iconic Pop-Up ever containing 8 collector’s items, donated by some of the most impressive explorers of our time.
